For the Spring semester, Quaker City Mercantile has chosen six students and recent graduates from various universities to take on an internship project determined by QCM’s CEO, Steven Grasse.
The Spring 2009 internship project encompasses the re-branding and promotion of iconic Philadelphia businesses, Pat’s King of Steaks and Geno’s Steaks. These businesses were selected because of how much they part of the community in Philadelphia and the American culinary landscape as a whole. As a leading creative and innovative agency, Quaker City Mercantile wants to show that modernization, re-branding, and change does not imply that the brand essence, core beliefs or nostalgia will be lost. The interns are acting as an agency within an agency to develop this project from conception to completion, which was designed to extend their knowledge and further their skill sets.