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Wednesday, August 26, 2009

Reading Terminal’s Cheesesteak Day was everything you could want it to be. It was full of people, music, games and most importantly cheesesteaks! We indulged in cheesesteaks wit and witout, cheesesteak burritos and even cheesesteaks made of chocolate.

Dessert course.

Skillful and quick hands make good sandwiches.

We hung out with cheesesteak queen, Carolyn Wyman. 

On that glorious day cheesesteaks were responsible for many stained shirts, clothes permeated with cheesesteak aroma and probably some heartburn but it was well worth it. What we experienced that day has left us motivated to make sure we fight for an annual citywide cheesesteak day.

Monday, August 17, 2009

Philadelphia is known as one of the most historical cities in the nation for many reasons: the Liberty Bell, the Philadelphia Zoo, Benjamin Franklin.  Keeping that in mind, we believe it’s time to appoint a day for Philadelphians and visitors to recognize another one of its important contributions to society. Although Philly is known as the birthplace of a nation, it is also the birthplace of the king in the sandwich world. An entity so great, that merely mentioning its illustrious name causes mouths around the country to water in anticipation. A being so famous that it has been recrated countless times – The Philadelphia Cheesesteak.


Most who come to visit Philadelphia are well aware of the necessity to eat an authentic Phily cheesesteak. As for those who have spent more than a week in the City of Brotherly Love, it is far too taboo to admit to not having eaten a cheesesteak. In order to correct these missteps and others alike, we have a simple proposition. We cheesesteak fanatics have envisioned a day in which all of Philadelphia, tourists and residents alike, can celebrate the majesty of the meat, cheese, and onion sandwich. We are simply asking for one day out of the year to honor and praise the sandwich that holds as much historical value as the city it was born in.


In order to actually make this holiday happen, we have to convince City Council and “The Man” that we, the cheesesteak people, desire a day of cheesesteak observance.  With that being said, what do you think about petitioning for an annual, Philadelphia-wide Cheesesteak Day?  We'll take the petition to the streets and post it on the web to amass enough signatures to bring it to City Hall. Let us know your thoughts so we can get one step closer to celebrating the first Cheesesteak Day the world has ever known!  

Tuesday, August 11, 2009

A picture diary of vendors selling wannabe Philly cheesesteaks along the Seaside Heights boardwalk in Jersey.

The best of Philadelphia? Isn’t that copyright infringement or something?

Philly’s Phamous, adding a ‘Ph’ to a word doesn’t instantly associate it with Philadelphia...
unless it’s on a Phillies t-shirt.
(Not to mention your sign blasphemes Philly cheesesteaks by putting “Philly” and “home of the buffalo chicken cheese steak” on the same sign AND by spelling cheesesteak as two separate words.)

Their claim may be true, but how do you think they’d stand up to the best of Philly?

We hope that the cheesesteaks here don’t lack as much flavor as this sign lacks aesthetics.

Now this one was tricky… it took at least 3 tries to capture this counterfeit scrolling text.

It’s hard to tell, but we’re pretty sure that that “Philly Steak” has red and green colored vegetables on it. False advertising.

And that concludes the Philly-cheesesteak-wannabe-picture tour.

Note: Pat’s and Geno’s, you should consider copyrighting the term “Philly Cheesesteak,” and then sue these and other imposters. You’d make millions.

Monday, August 10, 2009

Thursday, August 6, 2009

Set in the heart of Philadelphia, this hilariously awkward adventure story will undoubtedly leave you reminiscing about your own first time... with a cheesesteak.
Three interns (Kristin Koefoed, Michael Norcross, and Jonathan Weed) at local advertising agency, Quaker City Mercantile discuss their excitement about a new assignment to redesign the city's most popular steak shops, Pat's and Geno's. When Jon and Mike argue over which shop reigns supreme, they learn that Kristin has never even tried a cheesesteak! Seeing this as a potential threat to the success of their project, the interns embark on a madcap adventure to rectify this travesty to taste bud justice. Little do they know that exposure to the delicious meat of Pat's steaks will spark an enthusiasm that could turn to obsession!

Monday, August 3, 2009

The electric bill at Geno's Steaks is $5,000 a month!